jamaica tourist board

Welcome to Jamaica, where the vibrant energy and laid-back charm of our island will captivate you. Come explore the rhythmic pulse of our island and the irresistible vibes, warmth and spirit of our people that will leave an indelible mark on your heart.

Whether you’re seeking adventure, relaxation, a fun-filled family escape, vibrant cultural encounters, or breathtaking natural wonders, Jamaica has something for everyone. 

Jamaica’s diverse landscapes offer lazy rivers, refreshing waterfalls, cool mountains, miles of countryside, white sand beaches, and botanical gardens.  We also have a variety of attractions, activities, and tours to keep your adrenaline flowing. We’re waiting to welcome you to the warmth of Jamaican hospitality, the friendliness of our people, the laid-back and ultra-easy pace, and stunning beauty of our island. 

Jamaica is the ultimate destination for families who want to adventure, relax in luxury, and experience all the sights and sounds of the island’s magnetic culture. We’re waiting for you!

family travel

This island is bursting with stories and experiences served with the warmest hospitality and largesse. There’s always music playing, delicious food cooking, and you’re always invited. From hiking and water sports to historical sites and food tours, Jamaica is a treasure trove of activities waiting to be checked off your bucket list. Think golfing, shopping, sailing, exploring and not to mention the parties! Even we can’t keep up.

  • Wild rides: Nature enthusiasts and thrill-seekers have no shortage of outdoor activities. Come back to daring as you hike to the peak of the Blue Mountains, surf the waves at Boston Bay Beach in Portland, or zipline over stunning waterfalls. Go horseback riding along the beach or check out the Kool Runnings water park in Negril. Nothing compares to zooming over the rainforest at YS Falls, taking in cliff diving at Rick’s Café, or trekking through the ancient underground Green Grotto Caves.
  • Lively vibes: Discover the roots of Reggae music and its global icons at the Bob Marley Museum and Peter Tosh Museum in Kingston. Take in the nightlife and live music at Pier One in Montego Bay or Janga’s Soundbar in Kingston.  Show off your dance skills at a street party or night club. You’re sure to find plenty of friendly faces ready to show you the latest dancehall craze..
  • Cuisine: Whether street-side eateries or fine dining restaurants, you’ll find traditional Jamaican dishes and a range of international cuisines for meals that you’ll savour long after your vacation has ended.
  • Diving: With its crystal-clear turquoise waters and warm climate, Jamaica offers an array of thrilling water sports for adventure seekers. Dive into the Caribbean Sea and explore vibrant coral reefs through scuba diving or snorkeling. Ride the waves on a surfboard or try your hand at windsurfing. For a unique experience, go paddle boarding or kayaking in the calm lagoons and mangroves. 

come back to playful

When it comes to activities, Jamaica is a haven for adventure seekers. Come back to playful with exhilarating experiences, from hiking through the Blue Mountains, swimming with dolphins at Dolphin Cove, or seeking thrills on ATVs. Explore the ancient Green Grotto Caves or zoom through the rainforest on zipline. Leave the screens behind and get outside. There’s no shortage of beaches to roam, waterfalls to climb, and rivers to explore.

waterfalls & rivers

From rafting down the Rio Grande, to ziplining over YS Falls in St. Elizabeth, Jamaica’s waterfalls and rivers offer a memorable experience for all ages. Many of the island’s waterfalls, range from 60 to 180 feet, like the renowned Dunn’s River Falls in St. Ann. Seeking a more laid-back waterfall experience? Konoko Falls and Park in Ocho Rios is an excellent choice. The first stop on the climb up the Falls will be a picture-perfect cascading curtain of water. Pause here and soak in memories that will last a lifetime. At the very top of the falls you’ll find a peaceful and secluded swimming pool. Linger a while and take in the view of the lush, tropical rainforest.

rediscover your best self

This is your invitation to experience the magic of Jamaica and come back to being your best self again.